CRM Comparison for Real Estate Agents

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Pricing Comparison

Plan Details	Close CRM	HubSpot CRM	Pipedrive
Free Plan	No free plan	✓ Available Free up to unlimited users	No free plan
Free Trial	14 days	14 days	14 days
Starter Price	$49/user/month	$20/month (2 users)	$14/user/month
Professional	$99/user/month	$1,600/month (5 users)	$29/user/month
Enterprise	$149/user/month	Custom pricing	$59/user/month
Get Started	Try Free	Try Free	Start Free Trial

Feature Priority Levels for Real Estate Agents

🚨 Critical Must-have features (deal-breakers)

🔴 High Very important for productivity

🟡 Medium Nice to have, improves efficiency

🟢 Low Minimal impact on operations

⚪ Not Needed Rarely used in this industry

Real Estate Agents CRM Feature Comparison

🚨 Critical Features for Real Estate Agents

Feature	Close CRM	HubSpot CRM	Pipedrive
Contact Management 🚨	✅	✅	✅
Deal Pipeline 🚨	✅	✅	✅
Custom Fields 🚨	✅	✅	✅
Tags Labels 🚨	✅	✅	✅
Multiple Pipelines 🚨	✅	✅	✅
File Attachments 🚨	✅	✅	✅
Gmail Integration 🚨	✅	✅	✅
Outlook Integration 🚨	✅	✅	✅
Email Opens Tracking 🚨	✅	✅	✅
Templates 🚨	✅	✅	✅
Built-in Calling 🚨	✅	✅	✅
Task Automation 🚨	✅	✅	✅
iOS App 🚨	✅	✅	✅
Android App 🚨	✅	✅	✅
Calling 🚨	✅	✅	✅
Source Tracking 🚨	✅	✅	✅

🟡 Medium Priority Features ▼

Feature	Close CRM	HubSpot CRM	Pipedrive
Company Management 🟡	✅	✅	✅
Activity Timeline 🟡	✅	✅	✅
Sales Activities 🟡	✅	✅	✅
Task Management 🟡	✅	✅	✅
Notes Comments 🟡	✅	✅	✅
Search Filters 🟡	✅	✅	✅
Duplicate Detection 🟡	✅	✅	✅
Import Export 🟡	✅	✅	✅
Bulk Actions 🟡	✅	✅	✅
Deal Stages 🟡	✅	✅	✅
Lost Reason Tracking 🟡	✅	✅	✅
Products Line Items 🟡	✅	✅	✅
Quotes Proposals 🟡	✅	✅	✅
Visual Pipeline 🟡	✅	✅	✅
Two-Way Email Sync 🟡	✅	✅	✅
Link Click Tracking 🟡	✅	✅	✅
Sequences 🟡	✅	✅	✅
Bulk Sending 🟡	✅	✅	✅
Scheduling 🟡	✅	✅	✅
Snippets 🟡	✅	✅	✅
Inbox Integration 🟡	✅	✅	✅
Analytics 🟡	✅	✅	✅
Call Recording 🟡	✅	✅	✅
Call Tracking 🟡	✅	✅	✅
Click-to-Call 🟡	✅	✅	✅
SMS Messaging 🟡	✅	✅	✅
VoIP Integration 🟡	✅	✅	✅
Call Scripts 🟡	✅	✅	❌
Power Dialer 🟡	✅	❌	✅
Workflow Automation 🟡	✅	✅	✅
Automation 🟡	✅	✅	✅
Scoring 🟡	✅	✅	✅
Assignment Rules 🟡	✅	✅	✅
Triggers Actions 🟡	✅	✅	✅
Time Based Actions 🟡	✅	✅	✅
Pipeline Automation 🟡	✅	✅	✅
Webhook Support 🟡	✅	✅	✅
If/Then Logic 🟡	✅	✅	✅
Sales Dashboard 🟡	✅	✅	✅
Pipeline Reports 🟡	✅	✅	✅
Activity Reports 🟡	✅	✅	✅
Revenue Forecasting 🟡	✅	✅	✅
Custom Reports 🟡	✅	✅	✅
Goals Targets 🟡	✅	✅	✅
Sales Performance 🟡	✅	✅	✅
Win/Loss Analysis 🟡	✅	✅	✅
Conversion Tracking 🟡	✅	✅	✅
Deal Velocity 🟡	✅	✅	✅
Custom Dashboards 🟡	✅	✅	✅
Scheduled Reports 🟡	✅	✅	✅
User Roles 🟡	✅	✅	✅
Inbox 🟡	✅	✅	✅
Mentions 🟡	✅	✅	✅
Activity Feed 🟡	✅	✅	✅
Internal Notes 🟡	✅	✅	✅
Deal Sharing 🟡	✅	✅	✅
Goals 🟡	✅	✅	✅
Visibility Settings 🟡	✅	✅	✅
Notifications 🟡	✅	✅	✅
Leaderboards 🟡	✅	✅	✅
Offline Mode 🟡	❌	✅	✅
Email 🟡	✅	✅	✅
Task Management 🟡	✅	✅	✅
Push Notifications 🟡	✅	✅	✅
Scanner 🟡	❌	✅	✅
Capture Forms 🟡	✅	✅	✅
Web Forms 🟡	✅	✅	✅
Assignment 🟡	✅	✅	✅
Nurturing 🟡	✅	✅	✅
Qualification 🟡	✅	✅	✅
Routing 🟡	✅	✅	✅
Web Tracking 🟡	✅	✅	✅
Chatbot 🟡	❌	✅	✅
Landing Pages 🟡	❌	✅	❌

Best CRM Matches for Real Estate Agents

Best Match

Close CRM

Outbound sales CRM with built-in calling and email designed for high-velocity teams.

Critical Features: 16/16 (100%) ✅

High Priority: 0/0 (0%) ❌

Overall Match: 70% for Real Estate Agents

✓ Best For: Built-in calling included (no add-ons needed)

⚠ Watch Out: Higher price point than competitors

Try Free - 14 Day Trial

HubSpot CRM

All-in-one CRM with powerful marketing automation and free tier for small teams.

Critical Features: 16/16 (100%) ✅

High Priority: 0/0 (0%) ❌

Overall Match: 70% for Real Estate Agents

✓ Best For: Generous free tier with unlimited users

⚠ Watch Out: Can get expensive as you scale

Try Free - 14 Day Trial

Pipedrive

Sales-focused CRM with visual pipeline management and intuitive design for small teams.

Critical Features: 16/16 (100%) ✅

High Priority: 0/0 (0%) ❌

Overall Match: 70% for Real Estate Agents

✓ Best For: Best-in-class visual pipeline interface

⚠ Watch Out: Calling features require paid add-on

Start Free Trial - 14 Day Trial

Detailed Product Reviews

▶ Close CRM - Full Review

Editor Rating: ⭐⭐⭐⭐⭐ 4.7/5

User Rating: ⭐⭐⭐⭐⭐ 4.7/5

PROS:

✓ Built-in calling included (no add-ons needed)
✓ Excellent for outbound sales teams
✓ Powerful email sequences and automation
✓ All communication features in base price
✓ Clean, focused interface
✓ Strong power dialer and call scripts

CONS:

✗ Higher price point than competitors
✗ Limited offline mobile functionality
✗ No free tier or free trial extension
✗ Fewer marketing automation features

EDITOR VERDICT:

Close CRM is the best choice for teams that live on the phone and email. All communication features are built-in without expensive add-ons, making it more cost-effective despite higher base price. The power dialer, call recording, and email sequences are industry-leading. Perfect for outbound sales teams and inside sales.

Try Free

▶ HubSpot CRM - Full Review

Editor Rating: ⭐⭐⭐⭐⭐ 4.5/5

User Rating: ⭐⭐⭐⭐☆ 4.4/5

PROS:

✓ Generous free tier with unlimited users
✓ Excellent marketing automation built-in
✓ Intuitive interface, easy to learn
✓ Comprehensive reporting and analytics
✓ Strong ecosystem of integrations
✓ Mobile app works seamlessly

CONS:

✗ Can get expensive as you scale
✗ Some features locked behind expensive tiers
✗ Calling features require paid add-on
✗ Limited customization on free plan

EDITOR VERDICT:

HubSpot CRM is excellent for businesses that want an all-in-one solution combining CRM with marketing automation. The free tier is genuinely useful for small teams, though you'll need to upgrade for advanced features like calling and automation. Best for companies planning to use HubSpot's full suite of tools.

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▶ Pipedrive - Full Review

Editor Rating: ⭐⭐⭐⭐⭐ 4.6/5

User Rating: ⭐⭐⭐⭐⭐ 4.5/5

PROS:

✓ Best-in-class visual pipeline interface
✓ Very intuitive and easy to learn
✓ Excellent mobile app with offline mode
✓ Strong sales focus without bloat
✓ Affordable pricing tiers
✓ Great activity tracking and reminders

CONS:

✗ Calling features require paid add-on
✗ Email campaigns require separate add-on
✗ Limited marketing automation
✗ No free tier available

EDITOR VERDICT:

Pipedrive excels at what it does: sales pipeline management. It's the most intuitive CRM for visualizing and managing deals. While some features like calling require add-ons, the core CRM is powerful and affordable. Perfect for sales-focused teams who don't need extensive marketing automation.

Start Free Trial